Do Tell: 2011 Student Design Competition!

PASSIONAL Boutique Do Tell: Military Style Student Design Competition

It’s that time again! PASSIONAL Boutique, Philadelphia’s retailer of corsets, fashion and passion is sponsoring its second student design competition. The competition is open to fashion design students who can sketch, design and provide sewn samples of their work.

In 2009, the first contest was launched for designs with a Steam Punk theme. Audra Phillips, the winner of that contest, showed her winning ensembles at the Diabolique Ball and had her men’s vest produced by PASSIONAL.

This year, in celebration of anticipated expansion of U.S. Military inclusion, the theme is “Do Tell: Militaristic Fashion.” PASSIONAL will award costume designers that successfully feature elements of real or imagined military uniforms and apparel from combat gear and bullet belts to BDUs to formal uniforms. Student contestants are absolutely encouraged to present their styles in a non-traditional manner, especially in terms of logos, insignias and details.

From the racks of PASSIONAL Boutique past a snapshot of military-inspired styles. This year, we hope to discover an up-and-coming talent to produce a brand-new style for our private label collection.

Contestants can enter under three categories: Women’s Militaristic Costume (full body- separates or suit), Men’s Militaristic Costume (full body- separates or suit), Militaristic Accessories (hats, jewelry, belts etc). Please note, PASSIONAL Boutique wholeheartedly approves of any-gendered- person in skirts or pants, but please choose the category that accurately reflects your piece in US Women’s sizing or US Men’s sizes (regardless of the style, we need to know who the piece will fit).

A minimum final score of 80% is required to win any of the prizes listed below:

There will a maximum of one winner chosen to win the first prize of:
$200 gift card redeemable at PASSIONAL Boutique
Studio photo shoot with photographer Jerry Bennet (shared rights to images).
Interview and photo on passionalboutique.com blog
Feature in the PASSIONAL Fashion show at the Diabolique Charity Ball in November
Possible inclusion in the fall collection of PASSIONAL Brand manufacturing run.

2nd through 5th place winners may receive:
Certificates of Merit
$50 gift card redeemable at PASSIONAL Boutique
Possible inclusion of in the winter collection of PASSIONAL Brand manufacturing run
Possible interview with qualified designers published on the passionalboutique.com  blog

Students who enter the competition are required to submit the entry application along with three full design sketches in their chosen categories. This means that three full sketches may be submitted in any category or combinations of categories. Each sketch must include a front view, a rear view and one or more detail views as necessary, and must be labeled with the contestant’s name and the name of the category which the design represents.

Completed entry forms must be turned in with sketches by 10pm February 20, 2011.

Finalists will be contacted by February 21 and will then be required create a sewn sample of one chosen design, and to indicate what US size their sample should fit.  Sewn samples are due By March 19.

From March 20th to March  27th finalist samples will be displayed at PASSIONAL Boutique, where the public will rate the designs on display for 20% of the total score

Scoring: From March 20th-27th, the public will be invited to vote for their favorite designs which will comprise 20% of each contestant’s final score.  The other 70% of the finalists’ scores will be judged in the following seven areas by local fashion designers and the retail staff of PASSIONAL Boutique:Concept, Thematic Accuracy, Fit, Usability/durability, Finishing/craft quality, Fabric/ color choice, Overall Presentation

Contestants must receive a minimum total score of 80% or higher in order to qualify for first prize and/or incorporation into the store collection.

PASSIONAL Boutique (formerly Fetishes Boutique) is a woman-owned, independent retailer that has long featured the styles of local and national independent designers and manufactuers in its (often non-traditional) fashion collections.  This competition is intended to provide a new generation of designers and fashion artisans the opportunity to manifest their skills. It is also an opportunity for Philadelphia’s exotic fashion retailer to grow new PASSIONAL Boutique private label of leather and fabric apparel for in sizes ranging from XXS- 8XL.

Through participation in this contest up and coming designers will have an opportunity to bring their designs to life and to possibly see them produced to fit a wide range of body types and styles.

This competition repeats with different themes. Past winners are invited to judge future contestants. Email Proprietrix Kali Morgan for an entry application, or to participate in judging as a past contestant. For more information, call Kali Morgan at 215-868-0173.

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